Targeting and segmentation
Data and even lay-out different and relevant for every receiver
A mailing addressed precisely to the specific receiver with products that apply to him or her in colours that appeal to him or her and on top of that it is personalized! So that is very relevant and it generates a much higher response rate.
Text changes and variations in image, view and content – in other words there so many possibilities to make a mailing even more relevant without compromising the quality.
Personalised mailings, invoices and all different types of direct mail with for instance personalised pictures. Implementing unique data to the product that has to be printed, a variable data stream is generated. Printing will be done on ‘the roll’ or on single sheets, in black & white as well as in full colour.